Knowledge Base
Claims of Value
Claims of value express judgment.
Claims of Value introduction
See what people care about by tying opinions to the exact words, speaker, and situation behind them.
Knowledge Base
Claims of value express judgment.
See what people care about by tying opinions to the exact words, speaker, and situation behind them.
Keep track of what everyone is saying and build systems that empower you to update your assumptions as the narrative plays out.
Sentiment with reasoning attached.
Sentiment alone is not enough to act on, especially when volume spikes and reactions vary across channels, threads, and days inside your team workflow.
See what triggered different reactions across various audiences and why.
thinkwell™ ties sentiment to exact phrases, topics, and context, so you can flag items, adjust messaging, and track shifts over time, with consistent rules for every team.
Turn personal accounts into usable data.
Testimonials are claims of value told in first person, in someone's own words.
They often include the clearest explanation of what worked, what failed, and what someone wishes happened instead.
thinkwell™ collects testimonials across channels, groups them by theme, and keeps the original wording attached.
Culture is the value system behind the reactions.
Culture shapes the shared set of expectations people bring to a conversation, including what feels respectful, credible, or invalid.
Those expectations differ across communities, roles, and moments.
thinkwell™ captures recurring norms from real language, then stores them as guidance your team can use before drafting, replying, or analyzing anything.
Track the score, explain the outcome.
Capturing all ratings, even when you cannot verify who left them, is critical. Ratings show up in public places your team does not control, but since other people can find them, you must pay attention anyway.
Customers, partners, investors, and journalists may see your scores and ask what they mean, what is driving them, and whether they are improving or sliding.
thinkwell™ treats ratings as the broad, shallow layer of public signal. It captures every score it can, groups patterns by sentiment, and ties ratings to reasons.
Signal credibility without guessing why it worked.
Awards are certifications of value recognition, but they only build trust when you understand why they matter.
Brands risk adverse effects by forgetting to cite community input.
thinkwell™ tracks award mentions, criteria, and the language people use around them, so your team can repeat what created credibility.
We'll walk through a real example from your world and show how thinkwell™ can help.
